ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Why is site speed so important?
In the early days of the web, our mantra was “Content is King”. These days, if content truly is King, the Queen is speed. They go hand-in-hand. The best content or even product or service in the world won’t get noticed on a slow website.
User experience (Usability)
As we said above, a slow website can lead to a poor user experience. This can cause visitors to leave the site and potentially lead to a high bounce rate. A fast website, on the other hand, leads to a better user experience, which increases user engagement. When people don’t have to wait for the page they want to read to slowly load, they are more likely to stick around and read it. If that page is selling them your widgets, then they are more likely to buy them because they read your page.
Ranking Factor (Visibility)
Search engine algorithms have taken into account website speed for a few years now. All things being equal, if you have two websites that have equally good content on a given topic, the faster one will rank higher. Additionally, a faster website can lead to a better user experience, which can also have a positive impact on SEO.
All search engines have announced that they now use website speed as a ranking factor for their mobile search results as well. This means that a website that is not optimized for speed may rank lower in mobile search results than a faster website, which could lead to a decline in both traffic and revenue.
Website speed optimization is critical for your business if your users are primarily mobile.
Conversion (for E-commerce sites)
When a website is slow, users may become frustrated and abandon their shopping carts, leading to lost revenue for your business. A fast website, on the other hand, can provide a seamless shopping experience, which will increase conversions and ultimately drive more revenue.
Amazon is famous for computing the price of a second of load time. The slower their site loads, the less they sell and they know exactly how much. You may not be able to calculate your loss like that, but you will see that when you optimize your website’s speed, your sales will increase.
In summary, if you aren’t getting the page views you think you should be, maybe it’s time to look at optimizing your website speed. Optimizing your website for speed can lead to a better user experience, improved search engine rankings, and higher revenue. Here are our best website optimization tips and tricks:
Why is site speed so important?
In the early days of the web, our mantra was “Content is King”. These days, if content truly is King, the Queen is speed. They go hand-in-hand. The best content or even product or service in the world won’t get noticed on a slow website.
User experience (Usability)
As we said above, a slow website can lead to a poor user experience. This can cause visitors to leave the site and potentially lead to a high bounce rate. A fast website, on the other hand, leads to a better user experience, which increases user engagement. When people don’t have to wait for the page they want to read to slowly load, they are more likely to stick around and read it. If that page is selling them your widgets, then they are more likely to buy them because they read your page.
Ranking Factor (Visibility)
Search engine algorithms have taken into account website speed for a few years now. All things being equal, if you have two websites that have equally good content on a given topic, the faster one will rank higher. Additionally, a faster website can lead to a better user experience, which can also have a positive impact on SEO.
All search engines have announced that they now use website speed as a ranking factor for their mobile search results as well. This means that a website that is not optimized for speed may rank lower in mobile search results than a faster website, which could lead to a decline in both traffic and revenue.
Website speed optimization is critical for your business if your users are primarily mobile.
Conversion (for E-commerce sites)
When a website is slow, users may become frustrated and abandon their shopping carts, leading to lost revenue for your business. A fast website, on the other hand, can provide a seamless shopping experience, which will increase conversions and ultimately drive more revenue.
Amazon is famous for computing the price of a second of load time. The slower their site loads, the less they sell and they know exactly how much. You may not be able to calculate your loss like that, but you will see that when you optimize your website’s speed, your sales will increase.
In summary, if you aren’t getting the page views you think you should be, maybe it’s time to look at optimizing your website speed. Optimizing your website for speed can lead to a better user experience, improved search engine rankings, and higher revenue. Here are our best website optimization tips and tricks:
Why is site speed so important?
In the early days of the web, our mantra was “Content is King”. These days, if content truly is King, the Queen is speed. They go hand-in-hand. The best content or even product or service in the world won’t get noticed on a slow website.
User experience (Usability)
As we said above, a slow website can lead to a poor user experience. This can cause visitors to leave the site and potentially lead to a high bounce rate. A fast website, on the other hand, leads to a better user experience, which increases user engagement. When people don’t have to wait for the page they want to read to slowly load, they are more likely to stick around and read it. If that page is selling them your widgets, then they are more likely to buy them because they read your page.
Ranking Factor (Visibility)
Search engine algorithms have taken into account website speed for a few years now. All things being equal, if you have two websites that have equally good content on a given topic, the faster one will rank higher. Additionally, a faster website can lead to a better user experience, which can also have a positive impact on SEO.
All search engines have announced that they now use website speed as a ranking factor for their mobile search results as well. This means that a website that is not optimized for speed may rank lower in mobile search results than a faster website, which could lead to a decline in both traffic and revenue.
Website speed optimization is critical for your business if your users are primarily mobile.
Conversion (for E-commerce sites)
When a website is slow, users may become frustrated and abandon their shopping carts, leading to lost revenue for your business. A fast website, on the other hand, can provide a seamless shopping experience, which will increase conversions and ultimately drive more revenue.
Amazon is famous for computing the price of a second of load time. The slower their site loads, the less they sell and they know exactly how much. You may not be able to calculate your loss like that, but you will see that when you optimize your website’s speed, your sales will increase.
In summary, if you aren’t getting the page views you think you should be, maybe it’s time to look at optimizing your website speed. Optimizing your website for speed can lead to a better user experience, improved search engine rankings, and higher revenue. Here are our best website optimization tips and tricks:
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
services
services
services
ad services
services
PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
ad services
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the webserver).
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
